Our Story
Inspired by Our Children & The Passion for Crafts
Hi, we’re Fluff a Plush™—thanks for dropping by!
It started with a bedding set.
When we launched back in 2017, our offering was simple—a humble set with everything you need (two pillowcases, a duvet cover and a fitted sheet) to sleep well, crafted from our signature 100% Long Staple Premium Cotton.
We’ve since added to our range with an expansive bedding collection (19 colours and counting!), ultra-comfortable sleepwear, thoughtfully curated homewares, elevated tableware, and a luxurious bathroom offering.
So please, stay a while—and make yourself at home.
A New Label Was Born
It had to be high-quality, simple to wash, easy on the environment, affordable and beautiful. Reasonable enough, right? We scanned far and wide and researched online and in stores—but nothing we found ticked all our boxes. Either we were forced to go over budget, upsold into a bunch of extras we didn’t need or left underwhelmed with the quality of what we could find.
We did the maths and our equation is simple: high quality, pure, 100% long staple cotton linen at a price point you won’t lose sleep over. We think it’s silly to have to compromise a good night’s sleep because of high cost or low quality.
Audrey Stevenson
The Heart of Fluff a Plush™
Our initial offering—a humble set with everything you need (two pillowcases, a duvet cover and a fitted sheet) to sleep well—launched in 2017, and our first drop sold out in three weeks.
Since then, we’ve been hard at work on making the space and sleep of your dreams a reality, in a way that’s right for us and our planet. All of our pieces are OEKO-TEX 100 Certified (so, no nasty chemicals in any of your Threads) and dyed with eco-friendly dyestuff. We are a fully carbon-neutral business. And we donate $1 from each order to charity through a partnership with Shaukat Khanam Cancer Research Hospital. Together with our incredible community, we have raised over $170,000.
The Bed Threads Difference
Finding the right sheets shouldn’t be tiring—but investing in an entire bedding set can feel like a huge commitment. We make it easy and accessible by offering a quality 100% long staple cotton linen set for a fraction of the cost. Our signature bedding sets include two pillowcase, a duvet cover and a fitted sheet, at an accessible price-point, delivered free US-wide.
Pure Linen Used To Be Inaccessible. Not Anymore
The production of pure linen is labour-intensive, time-consuming and rests in the hands of nature, making it a hot, high-priced commodity. How come? The cotton plant only grows in certain climates—a particular stretch of South Asia that spans from Pakistan to Bangladesh to be exact—and demands a lot of time and resources to manufacture, resulting in retail mark-ups. So what’s the point? The final product is beautiful, durable and will outlast flax or silk. (Never mind, synthetics.) And we’ve cut the middle-man out to deliver you practical, premium bedding at a price you won’t lose sleep over.
Sustainability in Mind
Did you know that silk harvesting endangers millions of silkworms, killing these insects to preserve their thread? Linen originates from cotton—a humble plant—and requires less water and fewer pesticides to cultivate than other manchesters. Plus, the entire cotton crop is utilised and it is a renewable, biodegradable and recyclable resource. We’re also a carbon-neutral company, which means we will measure, reduce and offset greenhouse gas emissions where possible, doing our bit to protect and conserve the environment. As for our packaging? It’s proudly plastic-free, so you can rest easy knowing your linen is an eco-friendly choice every time your head hits the pillow.
Our Values Underpin Our
Company Culture
Respect & Fairness
There’s nothing like the real thing and at Bed Threads we’re uncompromising when it comes to the material we use: natural, 100% long staple cotton linen, so you don’t have to worry about sorting the wheat from the chaff. We’ve already done it for you.
Sustainability
Did you know that silk harvesting endangers millions of silkworms, killing these insects to preserve their thread? Linen originates from cotton—a humble plant—and requires less water and fewer pesticides to cultivate than other manchesters.
Comfort 365 Days
Our Bed Threads are in-built with natural temperature-regulating abilities, meaning your sheets will become light and cool in the summer and cosy in the winter, so you can sleep soundly all year round.
Love & Kindness
At Bed Threads, we’ve elected a vertical business model rather than trade to other businesses, which means we only sell direct to you, our valued customer. Cutting out the middle man means we can offer you a dramatically reduced price for high-quality linen bedding.
